It amazes me how rapidly social networking sites are expanding. While these networks create a massive platform for creativity and self-expression they allow people to connect and share with family, friends and peers. More recently I have noticed the amount of content sharing that occurs on social networks. As Howell states, ” With the profusion of social networks and subsequent conversation has come s deluge of content. From videos and pictures to links and music it seems content can be found anywhere” ( p. 10, 2012). This user-generated content, Howell goes on to explain, is frequently found and stored on social networks.
Relatively new updates have been established through social networks such as Vine and Instagram that allows its users to upload and post their videos and pictures from these networks onto other social networks such as Facebook and Twitter.
This is something I commonly use because of its ability to overlap social networks. Considering Vine is owned by Twitter it only makes sense that the two social networks combine allowing you to Tweet, tag and comment your Vine videos onto Twitter. Vine recently tweeted on August 20, 2013, ” We’ve said this before and we’ll say it again: this community – now more than 40 million of you – is amazing. Thank you for inspiring us”. With the enthusiasm around Vines ability to share video Instagram has also jumped on board. Instagram is owned by Facebook a competitor of Twitter. Currently despite Vines 13 million monthly users Instagram is crushing the competition with 130 million monthly users. Currently, both Vine and Instagram allow you to share video content on Facebook and Twitter. However, Instagram seems to be steps of ahead of Vine allowing for longer video time with 15 seconds compared to Vines 6 second. Instagram also allows which thumbnail view can be seen on your newsfeed a feature that is not offered by Vine. This may seem simplistic but this feature is just another awesome way you can personalize the content you share. It seems that the public is responding to Instagrams ability to share not only photo but video content proving that the more user-generated content a social network allows the better! It will be interesting to see how Instagrams and Vines competitiveness continues to develop and how it enhances each applications abilities.
Howell, K. “An Introduction to Social Networks.” Share This: The Social Media Handbook for PR Professionals. Chichester: John Wiley & Sons, 2012. p. 5. Print.