Just this past week my Twitter account was comprised for the third time. As much as I love Twitter this got me questioning just how safe the information on this site is. What concerns me is that this is happening on a daily basis. In our text Sanders states while speaking about social media that “in time it will impact every part of an organisation– yet in some businesses social media are not so much seen as a wonderful opportunity but as a worrying threat, and in others just an irrelevant distraction” (p. 15, 2012). This got me thinking is this worrying threat relevant to the companies and users of Twitter?
This past year companies like Burger King and Jeep have fell victim to Twitters site hacking problem. Burger Kings tweet scandal occurred when a virus took over stating that rival McDonald’s had bought out their company. Another similar, example was a tweet from Jeep stating that rival company Cadillac purchased Jeep.
The problem is that these companies are not the first to be hacked nor will they be the last! After further research I learned that Twitters own account was hacked, “with attackers gaining access to usernames as well as encrypted and randomized passwords for about 250,000 users”. Despite, these issues I doubt that myself or any major companies with completely abandon Twitter. Twitter is an amazing platform in which to socialize and advertise. It is my go to place for the latest news or gossip.
Although my faith in Twitter has not swayed I am taking precautionary steps to ensure that this will not happen again. I hope that Twitter is taking actions to prevent continuing security lapses.
Information obtained from:
Howell, K. “An Introduction to Social Networks.” Share This: The Social Media Handbook for PR Professionals. Chichester: John Wiley & Sons, 2012. p. 5. Print.