Chapter 5 of our text discuses the appropriate behaviors in which employees should conduct themselves over social media on behalf of their companies. Social Media guidelines are necessary to ensure that employees are showcasing the values of the company in a positive and effective way. Gemma Griffiths (2012), discusses tips to incorporate when developing social media guidelines. The most important of these tips I believe are, ” set expectations of employees, remind employees to remain professional, provide training, and outline repercussions of violation” (p. 42-43). While employee trust is important it is crucial that employees stay professional and work within the guidelines set by their company.
An example of an employee mishap which can deface the reputation of a company is when social media specialist Gloria Huang posted on the American Red Cross’ twitter page about how she was drinking beer and ‘getting slizzard’. It was a critical mistake that she blamed on her “inability to use Hootsuite and meant her ill-fated tweet for her private account”.
This example is one of the many reasons why it is so critical that employees act professionally and ” (…) why it is essential to differentiate a personal social media account from a professional one (Griffiths, 2012, p. 39).” Although it may be perceived as strict for companies to create guidelines it is essential for employees to have some sort of framework to work off of. Communications policies are the best way to ensure that your employees have the correct understanding of how to conduct themselves through social media. The key point that I took away from this chapter is DO: THINK BEFORE YOU POST. If there is any question in your mind as to whether or not your post is appropriate or professional then it most likely is not.
Information obtained from:
Howell, K. “An Introduction to Social Networks.” Share This: The Social Media Handbook for PR Professionals. Chichester: John Wiley & Sons, 2012. p.39, 42-43 . Print.