Monthly Archives: October 2013

BlackBerry Messenger on iPhone?

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ImageIm sure I was not alone in my excitement for BlackBerry Messenger becoming available on iPhone’s and Androids. So Painful was the day I had to give up my BlackBerry for an iPhone. Obviously, exchanging my BlackBerry for an iPhone was a necessary choice. However, this did not come without the heartbreak of losing BBM.  The ability to see when your friends read a message, make status and create user names was the main appeal of BBM something an iPhone could not offer.

With all that being said now having an iPhone for nearly four years, I was beyond excited to learn that BBM would be available across multiple platforms including iPhones! Eagerly I downloaded the app and to my surprised became wait listed. Besides being a little pissed, becoming wait listed only made my excitement grow.

bbm_androidAlmost two days later, I was finally removed off the wait list and ready to use the BBM.  With the wait list however went the excitement. BBM for iPhone made me wonder why I have even missed the BBMing to begin with. BBM’s appeal is lost. I think the hype of BBM for iPhone and Android was far past what the app has to actually offer.  While the app is virtually the same for BlackBerry users. Androids and iPhone’s I am unsure if it is actually useful. I think the main thrill of BBM back in the day is that EVERYONE used. Now owning the app for nearly a week I barely have ten friends. The buzz has not seemed to translate to my circle of friends.
Another issue I have with the app is that is has not changed since I previously used it on my Blackberry 4 years ago. “But other than its core features, BBM offers almost nothing else. It hasn’t caught up with the times since 2008.” There is no voice messages and no event or video sharing features just to name of few. So my question remains what is the point? I see no reason why the app will keep consumers happy when it has little to nothing to offer that is different from regular texting.  The app does work, and it works well, but compared to competitors who have had years to build their messaging communities, BBM offers almost no added value to potential users” . In order for the app to live up to its hype BlackBerry needs to consider a revamp. Part of my initial excitement over BBM was to see where the company was taking the new app, I am shocked to see that answer is no where.
Information retrieved from:

Cursing, Swearing, Cussing: Profanity on Twitter!

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Recently, I have notice a surplus of cursing on my twitter feed. I believe this has a lot to do with the time of year it is, possibly because of Football season, or the nearing end of baseball season with the recent ACLS and now getting into the world series. People tend to express their excitement, anger and other heightened emotions by using profanity.  This left me curious as to which curse words are used the most on Twitter. I found a comical article which, breaks down “Twitter’s 7 Dirty Words- Which U.S. States Curse The Most” by Shea Bennett. Image

Ironically, New York is considered to fall somewhere in the middle of the countries foulest mouths on Twitter based off research of Twitter’s 7 Dirty Words.  The 7 words listed above were researched and chosen based off of George Carlins rememberable stand up comedy routine “7 dirty words your can never say on television.” The period of this experiment took place through July 3,1, 2011 to July 30, 2013. Within this period, The Marketing Robot tracked more than 55 billion tweets and discovered that some 1.3 billion – approximately one in every forty tweets – contained one of Carlin’s seven dirty words (Bennett).  For some reason this epidemic does not surprise me.  American’s have an intense desire to over- share on social media platforms thus, I am not shocked that this amount of cursing occurs on Twitter.

What really is ironic about this study and the article in general is that its focus points are based off Carlins 7 dirty words. This initially was a skit done by Carlin which discussed 7 dirty words that you can never say on television. At the time of this skit the 7 words were considered highly inappropriate and the skit eventually lead to a Supreme Court Case. “It wasn’t a tough decision, that skit was enough to launch a Supreme Court case in response to its public broadcast, and now millions of people are using those words on social media, which is essentially a public forum, every day.” It crazy how things have changed and become more acceptable over the years. Now cursing in public forums such as Twitter is considered a norm. Overall, the study did not have any set conclusions or answer questions as to why cursing is so popular over Twitter. However, it does leave me to think why this is now socially acceptable? This specifically interests me after our assignment for this class where we were asked to look at our online persona’s.  Companies looking to hire you as their employee often check out your Twitter, Facebook pages etc. Thus it surprises me to think that despite knowing this people so eagerly and easily curse on Twitter.

Information obtained by:

http://www.mediabistro.com/alltwitter/twitter-7-deadly-words_b47690

http://www.prweb.com/releases/2013/8/prweb11058521.htm

The NFL under media scrutiny after Frontline releases coverup story

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League of Denial: The NFL’s Concussion Crisis Aired on PBS by Frontline on Oct. 8.

 

After watching the much anticipated documentary “League of Denial: The NFL’s Concussion Crisis”, I became an alarmed fan of my favorite sport, Football. What I learned from this documentary left me horrified by the National Football Leagues ability to wrongfully deny the detrimental impact football can have on its players. The coverup left me thinking of my distrust with the NFL and wondering if I was alone in these thoughts…

Frontline and ESPN were jointly connected in the production of a television series which investigated the National Football Leagues handling of concussions. However, this partnership ended abruptly when the NFL got wind of this deal.  While the NFL denied reports of pressuring sports mega company ESPN to drop the deal with Frontline,

The New York Times reports, “The divorce came a week after the N.F.L. voiced its displeasure with the documentary at a lunch between league and ESPN executives, according to two people with direct knowledge of the situation.”

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The NFL involvement in the dissolve of this deal lead to a great deal of media backlash. Despite the denial of ESPN it is clear that the NFL whom is a business partner with ESPN forced the company to squash its deal with PBS.

This past August the league was under scrunity with its lawsuit settlement of “$765 million brought on by more than 4,500 former players, some of whom are suffering from dementia, depression, and other ailments over allegedly covering up concussion risks”.   As part of its settlement the NFL was not required to admit any wrong doing. This left be with a bitter taste in my mouth. I believe that the NFL needs to admit how they have wronged their professional athletes and strive to be better.

As its been stated the NFL needs to start conducting safety matters more seriously to regain the trust they have lost. This needs to begin all the way down at the pee-wee level. “If 10 percent of mothers would begin to perceive football as a dangerous sport that is the end of football.” This is something the NFL needs to consider instead of hiding injuries they must help prevent them.

The evidence shown in the Frontline video was immense. It leaves fans like me ashamed by the damages done to former players, while still leaving concern of where the league can go from here. While I am concerned with player safety most of the appeal of football especially the NFL comes from hard hits.

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The NFL is making headway with new leaderships direction which emphasizes safety. “In September, the NFL launched Head Health Challenge II, an open invitation that will award up to $10 million for new innovations that can protect the brain from traumatic injury or track head impacts in real time. The initiative is a partnership with apparel brand Under Armour and GE, both of which are NFL sponsors.”

Finally, the NFL is publicly acknowledging with compassion the wrongdoing that was done to former players, without fully saying they are sorry for the negligence (which could lead to serious lawsuits). However, from a PR standpoint do you think this enough to regain trust of players and fans? What else could be done?

I know I am not alone in my concerns. Forbes magazine reports, “The seemingly invincible league and sport might find itself facing a real problem if this story grabs hold. Because walking a field where intellectual dishonesty is one of the better outcomes — while willful ignorance bears down nearby — is nobody’s idea of a Sunday well spent”. At what price are fans willing to pay to watch ethical wrong doing every Thursday, Sunday and Monday knowing something could be done about it.

 

 

Information obtained from:

http://www.pbs.org/wgbh/pages/frontline/league-of-denial/

http://www.prweekus.com/the-nfls-challenge-reach-the-next-generation-of-fans-about-safety/article/315913/

 

Log off Facebook and Log in to LinkedIn

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Chapter 9 of Share This, discusses the ‘grandfather of social networks’, LinkedIn. Before this year I was not entirely familiar with LinkedIn. However, after being required to create a profile for Online Advertising I quickly learned of this particular social media sites benefits. Appleby (2012), explains LinkedIn as, ” (…) a platform to connect/reconnect, boost your career and find answers; simple really- just an online extension of our offline networks” (p. 81). This is site can be used as an extremely effective tool for college students to begin marketing their professional selves for present and future career developments. 

While most college students spend their days procrastinating on Facebook, what they really should be doing is creating and managing a LinkedIn profile!  With this being said I found an amazing article which describes 20 reasons to spend more time on LinkedIn and less time on Facebook. I will highlight a few of the many reasons as to why LinkedIn is a necessary tool for college students. If you did not already get the hint LinkedIn is a completely professional site not a place to post your photos of your weekend or updates about your social life. LinkedIn excels at creating a professional front whereas Facebook does not! While Facebook represents a wide variety of demographics LinkedIn is “the ideal platform for identifying and connecting with people across multiple niche groups” (Applebey, 2012, p. 81).  While you might believe that the vast amount of users on Facebook will allow for more exposure this is not necessarily true. LinkedIn provides a place to connect with a targeted group, that is connected to you and interested in your work. 

Facebook users often log into the site with out a purpose, mostly just to browse as a cure for boredom. However, when logging into LinkedIn users are searching for job opportunities, industry news etc. which proves that the site is task-oriented. Yet another benefit of having a LinkedIn profile is for resume purposes. This site can be used to collect references, and share work experiences rather then Facebook which encompasses more personal aspects. An important aspect to remember about LinkedIn is that it “(…) functions as an online resume, it’s also a time saver when it comes to creating one that you can print and hand out. Use this feature to stop neglecting your paper resume and have something to hand in”.

 

Finally Facebook is a major time consumer. In most cases it has been proven that Facebook actually makes your school work suffer. “Experts report that students who regularly surf Facebook do not do as well on tests. In fact, some students suffered by as much as an entire grade. They believe that using the social media site takes up valuable study time”. This is a point I can not argue with. I often find myself putting of school work to cruise Facebook, frequently with no actual purpose.  In a study it was shown that Facebook users result in stays of 405 minutes per visiter as compared to a minimal 17 minutes of a LinkedIn user. This is valuable time spent without purpose. LinkedIn can keep you a step ahead against your competitors by creating a business network. 

 

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Overall, I believe that LinkedIn is an essential tool that college students can benefit from professionally. If you have not already done so create a profile, explore the site and begin putting your foot in the door to start your career path! It is an awesome social media site to build a resume, create business introductions, search and get hired for jobs, promote jobs and research! 

 

Information retrieved from:

20 Compelling Reasons to Spend Less Time on Facebook and More Time on LinkedIn

http://www.emergingedtech.com/2011/03/11-reasons-why-every-college-student-needs-a-linkedin-page/

Howell, K. “An Introduction to Social Networks.” Share This: The Social Media Handbook for PR Professionals. Chichester: John Wiley & Sons, 2012. p.82  . Print.