Im sure I was not alone in my excitement for BlackBerry Messenger becoming available on iPhone’s and Androids. So Painful was the day I had to give up my BlackBerry for an iPhone. Obviously, exchanging my BlackBerry for an iPhone was a necessary choice. However, this did not come without the heartbreak of losing BBM. The ability to see when your friends read a message, make status and create user names was the main appeal of BBM something an iPhone could not offer.
With all that being said now having an iPhone for nearly four years, I was beyond excited to learn that BBM would be available across multiple platforms including iPhones! Eagerly I downloaded the app and to my surprised became wait listed. Besides being a little pissed, becoming wait listed only made my excitement grow.
Almost two days later, I was finally removed off the wait list and ready to use the BBM. With the wait list however went the excitement. BBM for iPhone made me wonder why I have even missed the BBMing to begin with. BBM’s appeal is lost. I think the hype of BBM for iPhone and Android was far past what the app has to actually offer. While the app is virtually the same for BlackBerry users. Androids and iPhone’s I am unsure if it is actually useful. I think the main thrill of BBM back in the day is that EVERYONE used. Now owning the app for nearly a week I barely have ten friends. The buzz has not seemed to translate to my circle of friends.
Another issue I have with the app is that is has not changed since I previously used it on my Blackberry 4 years ago. “But other than its core features, BBM offers almost nothing else. It hasn’t caught up with the times since 2008.” There is no voice messages and no event or video sharing features just to name of few. So my question remains what is the point? I see no reason why the app will keep consumers happy when it has little to nothing to offer that is different from regular texting. The app does work, and it works well, but compared to competitors who have had years to build their messaging communities, BBM offers almost no added value to potential users” . In order for the app to live up to its hype BlackBerry needs to consider a revamp. Part of my initial excitement over BBM was to see where the company was taking the new app, I am shocked to see that answer is no where.
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