It is amazing to think how much Public Relations has transformed thanks to the Internet. This transformation is so amazing that it is crazy to think that there is more to come. I remember when I was younger going on the internet entailed a process of signing onto AOL. I use to fight with my younger brother about who’s turn it was to use the computer. I was obsessed with AIM and remember waiting for that lovely dial tone to conclude so I could instant message with my friends.
The internet for as long as I could remember has always connected me with my friends. Our text explains that, “the evidence suggests that technology will advance faster this decade than the last (…)” (Shieldrake, 2012, p. 231). With that being said I found an excellent article that discusses the growth of the web. It is amazing to think that the internet was once a privilege and now its necessity that everyone has access to.
This article along with our text simply proves the dominance of the web. With it massive growing capabilities it is vital in any field to know and understand the many uses of the internet. It amazes me that we are only currently in Web 2.0 and the development of Web 3.0 with make the possibilities endless. Web 3.0 will provide the platform for personal connections beyond that of Web 2.0
Information retrieved from:
Sheldrake, Philip. “Here Comes Web 3.0 and the Internet of Things” Share This: The Social Media Handbook for PR Professionals. Chichester: John Wiley & Sons, 2012. Print.
When I tell people I am majoring in Communications concentrating in Public Relations, I commonly receive a glare immediately followed by a rude remark. It is frustrating that people frequently believe that Public Relations is a career choice that requires little to no skill. One of the rudest remarks I have ever gotten was “Oh so you want to lie and cover up peoples sh*t”. I was shocked to find out so many people feel that education is not vital in PR.
The beginning of Richard Bailey’s chapter “The Future of PR Education” discusses the negativity that occurs when people speak about public relations. What was surprising is that this negativity also comes from within the field. However, times are changing. The value of public relations is becoming more apparent thanks to social media. Social media has created a whole new platform in which pr representatives are needed. I found an article that discuses the vital role of pr with the new ever evolving social media sites out there. “Everyday your company engages with hundreds if not thousands of people. To actively engage, you cannot have just anyone scheduling your social media updates. You need a bonafide social media manager to prevent social media PR nightmares from happening.”
When this rouge tweet pictured above occurred KitchedAid public relations team quickly had to take over to manage the situation. Tweeting within minutes their apologies to Obama, their consumers etc. Overall, for the tweet to go out was extremely irresponsible of the company. However, I do feel that the public relations at KitchenAid handled the situation well.
Information retrieved from:
Listening to your audience has become an apparent and important part of any company. It is essential to understand your audience in order to meet their needs and desires. However, how do you understand your audience when there are so many outlets in which they communicate across? With the rise of social media such as Twitter and Facebook it can be difficult to track exactly how consumers are feeling. Thus, social media monitoring has become a fast growing trend specifically, sentiment analysis.
As Smith (2012) explains, sentiment analysis is an excellent way to, “attempt to deduce how somebody feels about a particular person, topic, issue or organization based on what they say” (p. 159). I believe that major advantage of a company using sentiment analysis is to determine how their brand or products are being viewed. This can help them to make positive changes and take into account what their consumers want. It amazes me how social media software is able to find references to a product or company along with be able to understand how people feel about that company or product.
The process of this social media software called sentiment analysis can be quit complex using algorithms to understand which words are considered positive and negative. One major company that uses sentiment analysis to understand consumers needs is Starbucks.
Starbucks is mentioned in nearly ten tweets every second! Crazy right? Even with that amazing number of tweets Starbucks is able to locate and find every customer complaint in which they make it a point to respond. Sentiment analysis can be used as an effective way to stay a step ahead of competitors. As seen with Starbucks it can provide a way for companies to improve their products based off consumers need and wants. Remember listening to your audience is the key to success.
Information obtained from:
Smith, A. “Social Media Monitoring.” Share This: The Social Media Handbook for PR Professionals. Chichester: John Wiley & Sons, 2012. p.159 . Print.